In this course, I had to select a client that was not utilizing social media efficiently, then create a comprehensive campaign plan for them. This also included compiling the appropriate analytics to measure the campaign’s success. Most people chose small boutiques around town for their project; I aimed a little higher. Please note that this project is lengthy, as well as a bit dry to read. Sorry, but I really did learn a lot about taking social media to the next level in terms of a campaign.