Taken before my capstone, this course consisted of working with my team very closely. We spent an extraordinary amount of time together to produce good work, and we were ecstatic to receive great feedback from our professor and our client. Account planning, for this class anyway, wasn’t about creating an advertising campaign. Rather, we were to set the framework and creative guidelines for a campaign. This was achieved through selecting the best target audience, then getting to know that audience and how they engage with the client and the advertising.